NEWS & EVENTS
BRAMAN SCOOPS DETROIT AUTO SHOW
Braman MINI to debut MINI Roadster Ahead of Schedule
The Mini Roadster made its public debut at The North American Auto Show in Detroit this past week prior to going on sale in North America in mid-2012. Don’t feel left out, because Braman Motorcars were proud to host a private unveiling show case of the Mini Roadster right here in the Palm Beach area.
Braman Motorcars brought the show here to South Florida Friday - January 6th through Monday January 9th. The Mini made its official debut in Detroit at the North American International Auto Show.
The Detroit Auto show is a world class event held every year, this January 14-22, 2012. The North American International Auto Show 2012 is where the global automotive community comes together to catch up on the latest news and events. NAIAS is uniquely positioned to be four shows in one - a media preview, an industry preview, a charity preview and a public show with a 9-day run.
The newest addition to the current Mini lineup is the 2012 Mini Roadster; this is the brands sixth model and first two-seat convertible in Mini’s history. This two-seater sports car concept with manual-opening soft-top roof, has a storage area, wide-opening tailgate for comfortable loading, and stands more than 20 millimeters lower than the MINI Convertible.
The car is essentially an open-air version of the new two-place Mini Coupe, but instead of a hard top styled after a backwards baseball cap, the Roadster wears a black fabric roof.
There is something about Mini and convertible that goes to together so well. Its the combination of pure driving fun and open top experience. The standard cooper convertible is a bundle of joy already, but MINI decided that wasn’t enough to satisfy the purists.
The all new MINI Cooper Roadster is fresh for 2012 and is the ultimate in top down MINI motoring. MINI’s first ever two seater design gives the car a much more sportier feel than ever before. The true Roadster is going to be in the same price range as the Cooper convertible and you will still be able to get the same great two engines.
Braman Mini is proud to announce a spring 2012 arrival of the car and we know our customer’s will be addicted to this new way of enjoying a mini top down.
MINI Cooper Coupe Unveiling!
Click Here to Check out the Motor-Tober Video
This past weekend Braman MINI was host to the unveiling of the new MINI Cooper Coupe, but MINI was not a word to describe this weekend. Excitement began Friday evening with a cocktail hour and product presentation of the new Coupe by Director of Sales, Raj Alexander. With two vehicles displayed, guests were able to capture the true uniqueness and excitement of the newest member to the family.
All current MINI owners were able to partake on a police escort road rally through Clematis Street downtown and City Place, ending at Braman MINI for a drive-in movie featuring the Bourne Identity, accompanied by popcorn and refreshments.
Saturday afternoon, aroma and music filled the air while Braman MINI hosted a “welcome to the family” BBQ for the new Coupe accompanied by MINI music. Guests were able to enjoy the new Coupe and have all their questions answered by one of our many client advisors as well as experience the thrill of the Coupe with a test drive.
We would like to thank everyone that came out and supported the unveiling of the new car, and can only hope that you had as much fun as we did!
YOU'VE GOT TO SEE THIS!
Britto MINI on display at Braman MINI
Britto MINI on display at Braman MINI
Famed world renown artist Romero Britto's new creation, the Britto MINI is now on display for Motor-Tober at the Braman MINI showroom in West Palm Beach and just in time for the Cooper Coupe's launch this Friday and Saturday - October 14th and 15th.
This one of a kind MINI was created for a special purpose; the Lois Pope Life Foundation which will auction this masterpiece on December 2nd at the Mar-a-Lago club during a lavish fund raising dinner.
Romero Britto is well known for his "Cows" displays in New York and has an outstanding studio in Miami.
To get more information and tickets for the event, contact the Life Foundation at 561-865-0955.
Taking Motoring to the Next Level
The Sporty, Fun, and Fuel Efficient MINI Cooper S
Not many cars are practically perfect from every aspect. The MINI Cooper is definitely on that list of very few vehicles. The MINI has been a crowd pleaser since its introduction in 1959.
The exhilarating MINI Cooper S is notably one of the best combination cars. By combination I mean sporty, appealing, fun, fuel efficient, safe, and affordable. All things considered, the MINI is an absolute winner in my book. Dan Neil of the Los Angeles Times stated “It’s my considered opinion that the BMW MINI Cooper is the most successful car design of the last 20 years.” Dan continued on in describing the MINI as “a car that puts a spearmint thrill through you every time you turn the key, a larking, capering, glass-and-steel nymph that nicks past other traffic like it’s mired in molasses.”
Its short and wide proportion “and the low stable center of gravity helps you maintain excellent balance” (MINI USA). MINI USA dubs the handling as “Go-kart-like.” With 172 hp and 177 lb-ft the MINI Cooper S is able to go from 0-to-60 mph in an impressive 6.2 seconds. The 16-valve aluminum Turbocharged Engine with direct fuel injection not only powers the MINI, but also helps to reduce fuel consumption.
Fuel Efficiency is definitely an important component in today’s economy with the continuous fluctuation of gas prices. With this in mind, the MINI Cooper S gets 34 mpg hwy and 26 mpg city, so you can not go wrong. Dan Neil stated “I assert that there is no car on the market that provides as much fun per gallon of (premium) gas.”
Not only is the MINI Cooper S fast and fuel efficient but it is also safe. The High-tech breaking systems, flat tire monitor, and multiple airbags are just a few of the safety features that the MINI has to offer. CLICK HERE to view what steps MINI has taken to provide you with a very safe car.
Dan Neil likes to describe the interior as having “stylishly realized controls, switches and instruments, including the center-situated speedometer as big as a dinner plate, and the tachometer properly located on the steering column. Premium materials, brushed aluminum trim and soft LED pin lights round out the interior décor.” If I were to describe the interior in one word it would be energetic. The interior is so lively, the colors are very attractive, and all of the gadgets are engaging.
The MINI Cooper S has a starting MSRP of $22,600, “which is attractively priced for those who want a unique combination of performance and fuel economy in a stylish and even somewhat practical package” (Edmunds).
FUN FACTS
- The MINI has been featured and spotted in many movies, television shows, and commercials including Austin Powers’ Goldmember and The Italian Job. For a detailed listing CLICK HERE.
- “The MINI Wave. This preferred road greeting of MINI motorers is sort of a secret handshake minus the annoying, pompous secret part. Saying hello to fellow MINI Owners is the unspoken way of the road. Other accepted forms of MINI greetings include the Hey ‘Sup Head Nod and the Old School Honk, but never the middle finger” (MINI USA).
- “Just because you drive, doesn’t mean you motor. When you drive, you go from A to B. When you motor, you go from A to Z. It’s all about living. Nobody can tell you when you’re motoring. You just know” (MINI USA).
TO VIEW OUR MINI COOPER S INVENTORY CLICK HERE.